Increase Traffic And Conversions For Your Small Business Website!
Every business needs a high-quality website in order to compete in the digital age, but you'd be surprised by how many companies struggle with this.
It's not enough to simply purchase a URL and a WordPress theme if you want an effective website. If you're trying to generate business online, you need a website that attracts search engine traffic and makes a lasting impression on each and every visitor!
With a properly built website, you'll be able to generate consistent traffic from potential customers in Geneva and generate more leads online, all without having to take any extra time out of your already busy day.
A good business website is like a good salesperson; it introduces your business to new potential customers, shows them why you're better than your competitors, and motivates them to reach out for more information about your products and services.
Unfortunately, many small business owners find that creating a quality website is sometimes easier said than done. Even when working with a professional web developer, plenty of businesses still struggle to create a website that truly improves their companies' online performance.
If you aren't careful, some of the most seemingly small details of your website could even be costing your business valuable customers. In fact, there are dozens of website features that can affect a company's ability to generate business online.
Some common website issues that can hurt businesses include technical problems with WordPress templates and themes, the incorrect use of heading tags, poorly structured content, and other technical problems that the average business owner may not know to look for. Of course, these types of problems will vary on a case-by-case basis, but most of the website issues small business owners face can be summed up in the following two categories:
Remember, your website should serve the purpose of increasing leads for your business, which means you'll need to attract site visitors and provide them with a pleasant experience that encourages them to contact you.
Of course, getting people to visit your website is the first step to generating more leads online, and this is where SEO can make all the difference in your website's performance.
SEO, or search engine optimization, is the process of modifying a website in order to help it rank on search engines such as Google and Bing. The traffic a website receives via search engines as a result of SEO is referred to as organic traffic.
It's incredibly important to maximize the amount of organic traffic a website receives, as this is one of the most cost-effective ways to reach more potential customers online.
We guarantee that every small business website optimized by Paragon is indexed on Google before we receive our final payment.
There are so many different factors that affect a website's rank in search engines, and it's understandable for business owners to be overwhelmed by the intricacies of SEO.
Nevertheless, optimizing a site to rank for relevant search terms can have a huge impact on a business's success, which is why Paragon takes the time to thoroughly review our clients' websites and make sure we're taking advantage of every opportunity available to improve the organic rank.
Some of the more well-known SEO strategies that may sound familiar include on-page optimizations and keyword optimization. On-page optimizations ensure that web pages are free from errors, use correct and well formatted HTML, and display properly for all website visitors. Keyword optimization involves researching specific terms (AKA keywords) that are known to be searched for on Google and Bing and crafting website copy to target those keywords.
Aside from on-page optimizations, businesses can also gain more exposure and show authority by submitting their information to Google My Business and Bing Places.
After a business has been verified in Google My Business and Bing Places, it will be eligible to be featured in each search engine's respective local directories. These local directories also serve as a great tool for potential clients to contact your business directly from the search engine results page (AKA SERP).
Equally as important as driving more people to your website is providing those people with a positive user experience. Even if your company hired a professional web developer to build your site, you'll struggle to generate business online if your site visitors have a poor user experience.
Every business, large or small, must be sure to create an intuitive website that requires little effort on the user's end in order to accomplish a given task. Whether your site visitors are interested in learning more about your business, placing an order online, or contacting a representative via email or phone, they should be able to do so quickly and easily through your website.
Of course, each Paragon client's website is as unique as the business itself, but in general, there are several different qualities that all user-friendly websites should possess:
Websites that lack the above characteristics run the risk of providing a poor user experience, which typically results in users leaving the site with an unfavorable impression of the business overall. In fact, a slow load time alone will often cause site visitors to close out of the browser tab even before they've seen the site!
You could be missing out on valuable website traffic from potential customers in Geneva
Unfortunately, even websites that were built by professional web developers are still not always optimized for the best results. For instance, many WordPress themes that may look professional on the surface actually require a bit of extra work on the backend to rank well on search engines and provide a favorable user experience.
To help smooth the process of improving a website's performance, Paragon offers free website reviews and SEO audits to small business owners in the Geneva area.
Get a FREE personalized website review below!
Check out this video to get an idea of what a free website review and SEO audit may contain.
Paragon has more than 20 years of experience in building and optimizing small business websites for clients around Geneva. We specialize in creating effective, high-quality sites that rank on search engines and generate organic traffic while offering a premier user experience that helps our clients increase their online conversions.
If you're interested in learning about how your site could be improved, please fill out the form below with your name, URL, and any other information you'd like our team members to have. It's that simple!
From there, one of our SEO experts will personally review your website and respond back to you with a free list of suggestions on how to improve your site's organic rank and create a better user experience.
You will also receive a free video recording of the website audit, so you can watch an experienced web developer navigate your website and discuss suggestions for improvement.
Complete the form below and one of our SEO experts will review your website for FREE!
Please note: there is no obligation to hire Paragon after you've received your free personalized website review.
We help small businesses all over Idaho and may not have a physical location in Geneva.