Your website ranking greatly depends on your SEO marketing strategy, and the SEO professionals that you choose to work with. If you don't know the difference between “White Hat SEO” vs “Black Hat SEO” and choose the wrong company, they will do more harm than good.
Some of the top SEO companies in the country still use black hat techniques while trying to get more traffic to your website. This might help in the short term but your long term marketing efforts will suffer.
As with all professions, there is no “best SEO company”, it's a matter of which company is best for you. You have to consider things like experience, availability, can you call them when you have questions, does their pricing fit your budget, as well as the SEO packages and services that they offer.
If you are looking for website optimization services and you choose a company that specializes in PPC (pay per click), you are not going to get the long term website traffic and search engine rankings you are looking for.
An online marketing expert, also called an SEO consultant or SEO specialist, is a professional that specializes in search engine optimization and getting your website to rank well for search terms that matter to your business.
Many time, it makes sense to outsource SEO and web design services so that you can focus on your business.
If you were to spend a few weeks taking a course to learn SEO basics, and all of tips and tricks, then come up an SEO plan, you would still have to worry about competition research, keyword research, copywriting and finally, updating your website. It could take months.
If you outsource these tasks to an SEO professional, you could start seeing the benefits and making more money in just a few weeks.
Shhh! That's our secret!
Actually, there are many SEO tools in our arsenal, some are free, some are not.
Search engine optimization isn't all about what SEO software to use or what tools are the best, you have to know what to do with the information returned by the tools and software. That's where we come in.
Anybody can go out and buy a set of tools, does that mean they have the knowledge to fix their own car? In most cases, the answer is no.
We have over 20 years experience designing websites and have tracked many search engines and their algorithms (which are constantly changing) over the years. This experience makes it possible for us to take the information provided by the SEO tools and translate that into website rankings for you.
The short answer is because that's where your customers are.
Search engines like Google typically know where someone is searching from so when somebody searches for “Dr. Smith”, they will see the results closest to them first. Even though there may be 100 doctors with the last name “Smith”, if one local has a website optimized for that particular city, they will show up at the top of the search results.
Another example is if somebody searches for “Chiropractor in Miami”, there may be 50 chiropractors in Miami but only those with websites optimized best to target visitors in Miami will be shown in the top results.
Some people think that on-page SEO will be enough to rank for a certain profession in a certain city but the truth is, there are many factors that are used to get the top spots in the search results. Local citations, such as local business listings – if done right, can greatly improve your chance to making to the top.
SEO pricing and packages are designed based on your needs.
We generally start every project with a manual SEO audit of your website and search engine rankings. It doesn't make sense to think that a one size fits all package should exist since every website will have different needs.
If you already have a great looking website that just needs tweaking would obviously take less work than a website that's 5 years old and has never been optimized.
Some companies have a perfectly optimized website and want to expand their audience and start with social media marketing. Some companies are only on social media and don't have a website yet.
Therefore, there is no SEO package structure that could fit every circumstance.
Ah, the magic question.
The first thing we would always suggest is a manual SEO audit. This will tell us, and you, where you stand and what services you need. Regardless if you use our SEO services or not, there has to be a starting point.
From there, before anything other marketing is done, we would suggest that you have an optimized website that both ranks well in the search engine and converts visitors in to leads/customers. Without that, any money spent on other marketing efforts would be wasted.
Once your website is optimized, we would then look into your social media profiles, local business listings, backlinks from online directories, and any other places your website may be listed online.
Then, using the analytics and other tools that were configured during the website optimization process, traffic would be monitored, a/b testing would be done to ensure the best conversion rates. At this point, you really start to see ROI from the money spent on our search engine optimization services.
Get started now with a website review and technical audit.